Answer:
B. relating an unknown value or price to another similar known value or price.
Explanation:
Anchoring is the term used to describe a phenomenon where individuals after being exposed to a particular figure (in this case a price) tend to subsequently use that figure as a reference point.
Thereby fixing of future prices will be biased towards this figure.
In this instance an anchor was in place and kept the customers loyal. But when Penney pulled up the anchor, many of the ccustomerswent away.
