Johnson Controls reached beyond selling climate-control equipment and components by selling the service of managing facilities in a way that optimizes energy use in heating and cooling. This is an example of providing ________.

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30-03-2020
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Johnson Controls reached beyond selling climate-control equipment and components by selling the service of managing facilities in a way that optimizes energy use in heating and cooling. This is an example of providing ________.

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Rumpelstilkski Rumpelstilkski · Answer 1 · 2020-04-01T03:47:32+02:00

Answer:

Value-augmenting services

Explanation:

In marketing, the idea of adding value to a proposition via an additional, innovative offer is called Augmented marketing

Marketing is the means by which companies employ a range of strategies to help them sell their products to the right customer.

The word Augmentation means to make larger or to expand. In marketing terms, it is a set of associated services and benefits that are provided to a customer in addition to the actual product that they are purchasing.