Lime is using social media to ask consumers about the qualities they desire in an electric scooter. The firm hopes to develop a new type of electric scooter based on the feedback it receives. Which marketing mix variable is Lime addressing?
The correct answer to the following question will be "Product".
Explanation:
Product marketing is often a mechanism by which a brand is marketed and delivered to a client. It's also known as the intermediate feature between product innovation and brand recognition or awareness.
It's something to which comparison is made when selling a product on the market to the consumer.
Therefore, the Product is the right answer for the above question.
